Custom Push Notifications give you direct control over the message, timing, and destination of what your clients receive in the app.
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Unlike system-generated notifications, these are fully authored by you.
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Auto-generated notifications are triggered by activity and follow a fixed format.

Custom Notifications allow you to:

Use this when the communication is strategic, not just event-based.

Instead of simply notifying clients that something happened, you can explain what to do next.
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Use Custom Notifications to:

You determine what happens when the client taps the notification:
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Resource
Opens an in-app content page that can include written text, links, and images.
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URL
Opens an external webpage.
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This allows you to keep clients inside the app when appropriate, or direct them outward when needed.

Custom Notifications are not automated.
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You choose:

This makes them effective for segmented outreach and time-sensitive communication.

Enter a custom title. This appears in the push preview on the client’s device.

Select either:
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Resources
Draft the content directly in the editor. When the client opens the notification, this content displays in-app. You may include formatted text, links, and images.
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URL
Paste the full external link. When the client opens the notification, they will be directed to that webpage.
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Choose whether the notification appears from:

Choose the contacts or group that should receive it.
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Confirm the correct time zone before saving.

Click Save.

The notification will send immediately or at the scheduled time you selected.