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Firm Notification Configuration

Configure and govern system notifications across push, email, and SMS to align client experience and internal workflows firm-wide.

Updated over 3 weeks ago

Centralized Communication Governance

Notification Configuration allows you to control how system-generated communications are delivered across your firm.


From one centralized location, you can:

  • Enable or disable Push, Email, and SMS by notification type

  • Customize message content

  • Standardize outbound communications across advisors

  • Control internal routing for Firm User alerts


Operational Impact

Centralized Notification Configuration strengthens how your firm manages communication at scale.

It allows you to:

  • Maintain consistent messaging across your firm

  • Align client-facing alerts with your service model

  • Route internal notifications intentionally

  • Reduce unnecessary communication noise

  • Strengthen oversight of outbound messaging

When configured intentionally, notifications reinforce workflow and accountability rather than create distraction.


Best Practices

Before enabling notifications broadly, align internally on communication standards.

Start with Client Experience

Contact notifications directly shape how clients experience your firm.
Review tone, frequency, and channel selection carefully.

Be Selective with Internal Alerts

Not every Firm User needs every notification.
Use recipient controls to route alerts based on responsibility.

Keep Push Messages Tight

Push notifications have limited space and high visibility.
Use clear language and avoid unnecessary detail.

Use Channels Intentionally

If Push, Email, and SMS are all enabled for the same event, consider whether that redundancy supports or overwhelms your communication rhythm.


How to Access Notification Configuration

Admin Access Only


Accessing Full Notification Configuration Controls

  1. Select the Settings icon

  2. Navigate to Business Settings

  3. Click Notification Configuration

You will see a list of notification types organized by audience, along with available delivery channels.


Enabling or Disabling Channels (Push, SMS, Email)

For each notification type, you can:

  • Toggle Push on or off

  • Toggle Email on or off (if available)

  • Toggle SMS on or off (if available)

If a channel shows as N/A, it is not supported for that notification type.

Turning a channel off fully disables that delivery method for that event across your firm.


Customizing Message Content

Next to each enabled channel, click Customize to:

  • Edit the notification title (where applicable)

  • Update the message body

  • Insert or adjust merge fields

  • Configure recipient controls (for Firm User notifications)

All changes apply firm-wide and standardize messaging across advisors.


This configuration area gives you full control over how and where system notifications are delivered, allowing you to align communication with your firm’s workflow and client experience.


Your Firm's Notification Audiences

Notification types are segmented by audience:


All Users (Contacts + Firm Users)

Firm Users (Admins, Advisors, Firm Users)

Contacts (Clients, Prospects, Leads)

This structure helps you configure communications based on who receives them.


All Users

All User Notification Matrix

Notification Type

Push

Email

SMS

New Comment on Post

☑️

New Mention

☑️

These notifications apply to both Firm Users and Contacts when engagement activity occurs inside the platform.

They are designed to surface real-time interaction.

This design keeps engagement alerts lightweight and immediate, rather than creating inbox traffic or redundant messaging across channels.


Firm Users

Firm User Notification Matrix

Notification Type

Push

Email

SMS

Action Item Completed

☑️

☑️

Like on Post or Comment

☑️

New Contact Created from Marketing Link

☑️

☑️

New Contact Created from Referral Link

☑️

☑️

New Contact Login

☑️

☑️

Secure File Uploaded by Contact

☑️

New Firm User Login

☑️

Firm User notifications are internal alerts sent to Admins, Advisors, or Team members. These support operational visibility.

Configuring Push Notifications for Firm Users


When Push is enabled and you click Customize, you can configure:

Title

Required - Use appropriate Merge Fields

Maximum 100 characters

Body

Required - Use appropriate Merge Fields

Maximum 200 characters

Internal push notifications should be concise and action-focused.

Configuring Email for Firm Users

When customizing Email for Firm Users, you can control:

Subject Line

The subject line should clearly reflect the triggering event.

Best practice:

  • Keep it direct

  • Avoid unnecessary formatting

  • Ensure the subject makes sense even without opening the email

Email Body

The email body can include:

  • Context about the event

  • Relevant names

  • Clear next steps if applicable

Unlike push notifications, email allows for slightly more detail. However, internal emails should still remain structured and easy to scan.

Use short paragraphs and clear spacing.

Firm Audience Recipient Controls


When the audience is Firm Users, you control who receives the notification:

  • Admin

  • Contact’s Primary Advisor

  • Contact’s Additional Advisors

  • Team

You may select one or multiple recipient types.


Firm Audience Business Impact

Recipient controls are a workflow tool, not just a setting.

Clarify Ownership
Route alerts to the person responsible for next steps.

Reduce Internal Noise
Avoid sending every notification to the full team.

Align to Your Firm Structure
Mirror your operating model, whether solo, team-based, or centralized.

Maintain Oversight
Keep Admin visibility where needed without overloading advisors.

Used intentionally, recipient controls turn notifications into actionable signals instead of background noise.


Contacts

Contact Push Notification Matrix

Notification Type

Push

Email

SMS

Invite via Marketing Link

☑️

☑️

Invite / Reinvite

☑️

☑️

New Action Item Assigned

☑️

New Post

☑️

New Reminder

☑️

Pending Action Item Reminder

☑️

☑️

Secure File Uploaded by Firm

☑️

Upcoming Event

☑️

Contact notifications are client-facing and directly shape the client experience.


Configuring Push Notifications for Contacts

When Push is enabled for a Contact notification:

Title

Required - Use appropriate Merge Fields

Maximum 100 characters

Body

Required - Use appropriate Merge Fields

Maximum 200 characters

Push notifications for clients should be clear and neutral. They should prompt awareness and encourage in-app engagement without overwhelming the recipient.

Configuring Email for Contacts

Email notifications for Contacts are client-facing and should align with your firm’s communication standards.

What to Consider

  • Keep subject lines clear and direct

  • Ensure tone reflects your service model

  • Avoid duplicating the same message across Push, Email, and SMS unless necessary

Email should provide clarity and context without overwhelming the client.


Using Merge Fields Effectively

Many notification templates support merge fields. Merge fields automatically pull contextual information into a message based on the event that triggered it.

Why Merge Fields Matter

Merge fields allow you to:

  • Personalize messages without manual input

  • Add context to short-format notifications

  • Standardize dynamic messaging across advisors

For example, including the name of an advisor or the title of a reminder helps recipients understand the alert immediately.

Best Practices for Merge Fields

  • Use merge fields to clarify, not complicate

  • Keep messages readable when variables populate

  • Avoid overloading short push notifications with too many dynamic elements

When used thoughtfully, merge fields improve clarity and consistency across your communication framework.

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