Centralized Communication Governance
Notification Configuration allows you to control how system-generated communications are delivered across your firm.
From one centralized location, you can:
Enable or disable Push, Email, and SMS by notification type
Customize message content
Standardize outbound communications across advisors
Control internal routing for Firm User alerts
Operational Impact
Centralized Notification Configuration strengthens how your firm manages communication at scale.
It allows you to:
Maintain consistent messaging across your firm
Align client-facing alerts with your service model
Route internal notifications intentionally
Reduce unnecessary communication noise
Strengthen oversight of outbound messaging
When configured intentionally, notifications reinforce workflow and accountability rather than create distraction.
Best Practices
Before enabling notifications broadly, align internally on communication standards.
Start with Client Experience
Contact notifications directly shape how clients experience your firm.
Review tone, frequency, and channel selection carefully.
Be Selective with Internal Alerts
Not every Firm User needs every notification.
Use recipient controls to route alerts based on responsibility.
Keep Push Messages Tight
Push notifications have limited space and high visibility.
Use clear language and avoid unnecessary detail.
Use Channels Intentionally
If Push, Email, and SMS are all enabled for the same event, consider whether that redundancy supports or overwhelms your communication rhythm.
How to Access Notification Configuration
Admin Access Only
Accessing Full Notification Configuration Controls
Select the Settings icon
Navigate to Business Settings
Click Notification Configuration
You will see a list of notification types organized by audience, along with available delivery channels.
Enabling or Disabling Channels (Push, SMS, Email)
For each notification type, you can:
Toggle Push on or off
Toggle Email on or off (if available)
Toggle SMS on or off (if available)
If a channel shows as N/A, it is not supported for that notification type.
Turning a channel off fully disables that delivery method for that event across your firm.
Customizing Message Content
Next to each enabled channel, click Customize to:
Edit the notification title (where applicable)
Update the message body
Insert or adjust merge fields
Configure recipient controls (for Firm User notifications)
All changes apply firm-wide and standardize messaging across advisors.
This configuration area gives you full control over how and where system notifications are delivered, allowing you to align communication with your firm’s workflow and client experience.
Your Firm's Notification Audiences
Notification types are segmented by audience:
All Users (Contacts + Firm Users)
Firm Users (Admins, Advisors, Firm Users)
Contacts (Clients, Prospects, Leads)
This structure helps you configure communications based on who receives them.
All Users
All User Notification Matrix
Notification Type | Push | SMS | |
New Comment on Post | ☑️ | ⬜ | ⬜ |
New Mention | ☑️ | ⬜ | ⬜ |
These notifications apply to both Firm Users and Contacts when engagement activity occurs inside the platform.
They are designed to surface real-time interaction.
This design keeps engagement alerts lightweight and immediate, rather than creating inbox traffic or redundant messaging across channels.
Firm Users
Firm User Notification Matrix
Notification Type | Push | SMS | |
Action Item Completed | ☑️ | ☑️ | ⬜ |
Like on Post or Comment | ☑️ | ⬜ | ⬜ |
New Contact Created from Marketing Link | ☑️ | ☑️ | ⬜ |
New Contact Created from Referral Link | ☑️ | ☑️ | ⬜ |
New Contact Login | ☑️ | ☑️ | ⬜ |
Secure File Uploaded by Contact | ☑️ | ⬜ | ⬜ |
New Firm User Login | ⬜ | ☑️ | ⬜ |
Firm User notifications are internal alerts sent to Admins, Advisors, or Team members. These support operational visibility.
Configuring Push Notifications for Firm Users
When Push is enabled and you click Customize, you can configure:
Title
Required - Use appropriate Merge Fields
Maximum 100 characters
Body
Required - Use appropriate Merge Fields
Maximum 200 characters
Internal push notifications should be concise and action-focused.
Configuring Email for Firm Users
When customizing Email for Firm Users, you can control:
Subject Line
The subject line should clearly reflect the triggering event.
Best practice:
Keep it direct
Avoid unnecessary formatting
Ensure the subject makes sense even without opening the email
Email Body
The email body can include:
Context about the event
Relevant names
Clear next steps if applicable
Unlike push notifications, email allows for slightly more detail. However, internal emails should still remain structured and easy to scan.
Use short paragraphs and clear spacing.
Firm Audience Recipient Controls
When the audience is Firm Users, you control who receives the notification:
Admin
Contact’s Primary Advisor
Contact’s Additional Advisors
Team
You may select one or multiple recipient types.
Firm Audience Business Impact
Recipient controls are a workflow tool, not just a setting.
Clarify Ownership
Route alerts to the person responsible for next steps.
Reduce Internal Noise
Avoid sending every notification to the full team.
Align to Your Firm Structure
Mirror your operating model, whether solo, team-based, or centralized.
Maintain Oversight
Keep Admin visibility where needed without overloading advisors.
Used intentionally, recipient controls turn notifications into actionable signals instead of background noise.
Contacts
Contact Push Notification Matrix
Notification Type | Push | SMS | |
Invite via Marketing Link | ⬜ | ☑️ | ☑️ |
Invite / Reinvite | ⬜ | ☑️ | ☑️ |
New Action Item Assigned | ☑️ | ⬜ | ⬜ |
New Post | ☑️ | ⬜ | ⬜ |
New Reminder | ☑️ | ⬜ | ⬜ |
Pending Action Item Reminder | ☑️ | ☑️ | ⬜ |
Secure File Uploaded by Firm | ☑️ | ⬜ | ⬜ |
Upcoming Event | ☑️ | ⬜ | ⬜ |
Contact notifications are client-facing and directly shape the client experience.
Configuring Push Notifications for Contacts
When Push is enabled for a Contact notification:
Title
Required - Use appropriate Merge Fields
Maximum 100 characters
Body
Required - Use appropriate Merge Fields
Maximum 200 characters
Push notifications for clients should be clear and neutral. They should prompt awareness and encourage in-app engagement without overwhelming the recipient.
Configuring Email for Contacts
Email notifications for Contacts are client-facing and should align with your firm’s communication standards.
What to Consider
Keep subject lines clear and direct
Ensure tone reflects your service model
Avoid duplicating the same message across Push, Email, and SMS unless necessary
Email should provide clarity and context without overwhelming the client.
Using Merge Fields Effectively
Many notification templates support merge fields. Merge fields automatically pull contextual information into a message based on the event that triggered it.
Why Merge Fields Matter
Merge fields allow you to:
Personalize messages without manual input
Add context to short-format notifications
Standardize dynamic messaging across advisors
For example, including the name of an advisor or the title of a reminder helps recipients understand the alert immediately.
Best Practices for Merge Fields
Use merge fields to clarify, not complicate
Keep messages readable when variables populate
Avoid overloading short push notifications with too many dynamic elements
When used thoughtfully, merge fields improve clarity and consistency across your communication framework.





