Onboarding Overview
What does the onboarding process look like from start to finish?
Onboarding is a structured rollout that includes:
Kickoff & Setup: Define your Admin, Marketing, and Tech leads, set up Developer accounts
Configuration: Submit branding assets, Design your branded app (Resources, Cards), import data
Customization: Define and create client and prospect Experiences
Internal Training & Testing: Advisor onboarding and pilot testing
Client Launch: Phased rollout using Campaigns and messaging tools
How long does it take to get our firm fully set up?
Most firms go live within 6–8 weeks, depending on internal capacity. A motivated team with clearly defined roles can accelerate this process significantly.
What are the first steps we should take?
Start by:
Confirming roles for Admin, Marketing Lead, and Tech Lead
Completing OnRamp onboarding
CRM sanitization and preparation
Review all provided onboarding materials
Define rollout success metrics for your firm
Team Roles & Responsibilities
Who on our team should be involved in setup?
Your onboarding success depends on a strong internal team:
Admin (Project Manager): Oversees setup, testing, and launch
Marketing Lead: Manages branding, images, and design
Technology Lead: Handles CRM integration, web domain, and developer access
Advisors and/or Support Staff: Use the app day-to-day; pilot and provide feedback, may assist with admin functions
In many cases, one person may serve multiple functions, especially in smaller firms. What matters most is that each responsibility is clearly covered during onboarding and beyond.
Do you offer white-glove onboarding support, or is this self-guided?
We offer both. You’ll be supported by Fynancial Client Success, Enablement, and Education teams, with access to onboarding calls, documentation, and in-app training. Self-service tools are also available.
System Set Up & Customization
Can we import our existing client data?
Yes. Sync your CRM to the platform with tools like Wealthbox or Salesforce. Your Technology Lead will handle this step.
Can we integrate our portfolio tools like eMoney, Tamarac, or Black Diamond?
Yes. Fynancial supports integrations with leading planning and performance tools. Your Tech Lead will work with our engineering team to connect these systems securely.
How do we invite our advisors into the platform?
From the Advisors Module, you can bulk import from your CRM or individually add advisors. Assign them to a Team and role and prepare them for login.
Can we restrict access or assign permissions by role or team?
Yes. Fynancial supports role-based permissions, primarily distinguishing between (Admin and Advisors/support).
Admins have full access to system configuration, contact data, messaging, content, and analytics.
Advisors (and other team members) only see the contacts assigned to them—their book of business.
You can also assign Advisors to Teams for content delivery and messaging segmentation. This setup ensures data visibility aligns with your firm’s supervision and compliance needs.
Read about Fynancial User Types.
How do we customize the client experience?
Client experience is configured through:
Experiences (Card Carousel + Resource Library + Featured Resources)
Campaigns (sequenced interactions for onboarding, education, etc.)
Team Assignment (for advisor routing and communication filtering)
💡 Tip: Read our Experience Decision-Making Guide to align internally on how you'll use key features to reflect your brand, your service model, and your communication priorities.
Who will clients, prospects, and leads be able to message?
Clients, prospects, and leads can message the advisor(s) and team members assigned to them through their Team configuration in the Back Office.
If multiple team members are assigned, the system can automatically create a group message thread that includes all assigned members. These group threads allow for collaborative communication with the client.
Direct (one-on-one) messaging is also supported. A client can reply privately to any advisor or team member they’re assigned to, and team members can initiate one-on-one or group conversations at any time.
Admins control which team members are assigned to each contact and messaging configurations, which determines both group and direct messaging access for the Contact.
💡 Tip: Consider your firm’s current communication practices. Who do clients typically reach out to most often? Your messaging configuration can mirror the strategies you already use, aligning the app experience with how your team naturally communicates.
What is a Campaign, and how do we use it for onboarding?
A Campaign is a sequenced journey (e.g., onboarding flow, educational drip) assigned to clients. It delivers messages, posts, and action items based on timing or triggers. Use Campaigns to onboard new clients, re-engage inactive ones, or deliver strategic communications at scale.
How do we configure the Card Carousel?
Admins use the Card Template Builder to configure:
Integration Cards (e.g., Wealthbox or Tamarac insights)
Shortcut Cards (e.g., schedule with Calendly)
Custom Cards (e.g., links to your firm’s website or tools)
When building a Card Template, you can drag and drop cards into any order. By default, the order you choose will display as-is for clients.
Card Templates are assigned via Experiences and can be tailored to specific client segments.
How do we configure the Resources clients will see?
The Resources Module is where you create and organize the content your clients will see in the app. You’ll use this space to build out:
Resource Templates – Collections of articles, videos, PDFs, and other content grouped by theme (like onboarding, FAQs, or planning resources).
Featured Resources – Content you want to spotlight on the homepage of the client app.
To configure your Resources:
Upload or link to content (PDFs, videos, websites, etc.)
Create Resource Templates to reflect the key areas of your client experience.
Organize content within templates by theme or purpose.
Create Featured Resource Templates so you can highlight specific resources for different client experiences in the client app.
Assign Resource Templates and Featured Resources when configuring each client’s Experience.
Resource and Featured Resource Templates are assigned via Experiences and can be tailored to specific client segments.
How do Advisors set up and manage client referrals in the app?
The referral flow allows clients to invite friends and family through the app, helping Advisors expand their network with minimal friction.
Key setup steps:
Enable the Referral feature in the Back Office
Create a personalized Referral Message
Upload an optional introductory video.
Configure options for referred prospects:
Book a Call (via a custom scheduling link)
Download the App and begin as a Prospect
Clients can initiate referrals through:
A QR code on the “Refer a Friend” page
The Invite Friend button (sends referral via text or email)
Prospects complete a sign-up form, and their info is automatically added to your Contacts Module. For a smooth experience, assign a Prospect Experience and optional Onboarding Campaign to trigger when they log in.
You’ll receive email and in-app notifications when a new referral logs in. Referral activity is also tracked via the Referral Report under Reports.
What is Marketing Flow, and how does our firm use it to capture prospects?
Marketing Flow is a built-in lead generation tool that helps your firm attract, capture, and convert prospects—while keeping their experience aligned with your brand.
With Marketing Flow, your firm can:
Generate branded links that collect prospect information
Route prospects to book a call, download your app, or choose between both options
Deliver a custom landing page with your logo, messaging, and optional intro video
Automatically create new Prospects in your Back Office for tracking and follow-up Assign each Prospect a tailored Experience, Team, and Onboarding Campaign to ensure a smooth first interaction
Use links across your website, digital campaigns, events, or advisor outreach. Marketing Flow is managed by your Admin or Marketing team and gives you flexible, brand-forward options to support both passive and active prospecting.
Client Experience & Testing
What does the client see when we invite them?
Clients receive an invite by text and email, based on the Contact’s data synced in the platform.
. Once they log in, they’ll see:
Their assigned Cards and Resources
Their personalized Campaign (if assigned)
A guided, branded experience based on your setup
If a contact does not login the first time you send an invite, they can be re-invited at any time.
How do we know if a client has logged in or engaged?
You can track engagement by checking each client’s:
Status (e.g., Invited, Active), which updates automatically based on their activity
Last Login Date, visible in the Contacts Module
The first time a Contact logs in you the Advisor will receive an email and a notification.
This gives you a clear view of whether a client has accessed the app and when.
Can we test the experience before going live with clients?
Yes. You can run a pilot with a group of internal test users or friendly clients to verify your setup, messaging, and overall experience before a full rollout.
We recommend creating a test client (manually or in your CRM) for each advisor so they can better understand the client experience.. Fynancial will support the creation of test accounts during the rollout.
Training, Support, and Launch
What does ongoing support look like after onboarding?
Support includes:
Your Relationship Manager
Intercom Messaging & Support
Advisor Training
Help Center Access
Optional Walkthroughs
How do advisors get trained?
Advisors complete a modular training program through OnRamp, focused on daily use, best practices, and communication tools. The training is self-paced and optimized for quick adoption and should be completed before rollout.
What are the best practices for launching with your clients?
Launch in waves, not all at once
Use a clear Campaign to onboard current clients
Personalize your first message
Commit to a cadence
Monitor for early engagement
Collect advisor and client feedback quickly
How can we ensure the right clients receive the right experience?
Use the Experience Assignment tool to segment clients by tier, service need, or team. Review assignments internally before launch to ensure alignment with your firm’s strategy.
What if our setup changes later—how flexible is the system?
The platform is fully configurable. You can update Campaigns, Experiences, Resources, or Cards anytime. Advisors can also adapt content and communication in real-time.
Insights & Adoption
How do we monitor usage or engagement across the firm?
Admins can track advisor activity, client engagement, and system usage through the Dashboard and Feed. Reports can be exported or filtered by team or role.
Who is responsible for maintaining our firm’s setup after onboarding?
Your Admin retains responsibility for system configuration. Some firms also assign a backup Admin or appoint an internal support analyst or CSA to assist with updates.
What are common mistakes to avoid during onboarding?
Skipping CRM cleanup, leading to delays with rollout.
Failing to build and assign Experiences and Teams, which delays rollout.
Advisors not completing training, resulting in inconsistent usage.
Not committing to an interaction cadence. Advisors power your app.
Lack of internal alignment around roles, responsibilities, and desired outcomes.
Perfectionism–Be human! Our platform is designed to highlight your firm’s advisor’s personality and voice. Your clients want to hear from YOU.
Are there any metrics or reports we should be tracking from day one?
Client (or Household) adoption rate (logins, interactions)
Advisor adoption rate (logins)
Advisor/Team-based engagement
Number of Messages
Number of Posts
Completed Action Items
Unread Messages
Referrals
Future scheduled interactions
What does “good adoption” look like in the first 30–60 days?
Our indicators of success:
100% of Advisors/Team members logging in
50–70% of invited clients logging in
Advisors/Firms interacting 1-2 times per week
Number of Messages
Number of Posts
Completed Action Items
No Unread Messages
Some incredible potential results:
Client no longer calls/emails–all communication is done in ONE PLACE–your firm’s app
Someone uses the app to refer your firm/advisor
Advisor executes a rollover
Advisor collects necessary documentation for a pending action
Client invests more money with you because of a presented opportunity
Prospect converts to a Client